Tru's tenets of success: talent, tech, training & tenacity

About Tru Realty

Tru Realty is a tech-enabled real estate company and world-class education platform for agents who want to be a part of a movement in an inclusive, collaborative, and forward-thinking brokerage of the future.

Sarah Richardson is one of the preeminent leaders of residential real estate in the country.  As CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of multiple growth strategies the brokerage carries out.

Since Tru Realty’s inception, Sarah has performed a variety of tasks, including but not limited to, recruiting, marketing, training, tech implementation, and more.  In 2018, Sarah was the first realtor in the U.S. to execute an investor cash transaction on the Blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners.

Awards & Accolades

We are proud to be listed as: 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona last 6 years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of Realtors 2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016).